I have received many calls today from journalists and online magazine editors asking my opinion of this article in the Sydney Morning Herald. My answer. It has always been of my opinion that Big Brand, children's fashion labels, design children's fashion without a child in mind or in sight. I don't agree with dressing toddlers and young children in cutting edge fashion, I don't like grunge, silly sayings on tee's and I'm not a big fan of surf and street wear. I like to see children's wearing clothing that reflect elegance, innocence, fun and play. When I buy clothing for Rowan I am happy to take the time to search out particular brands that I know I can trust for style, value and durability and I am very happy to pay the extra cost for quality and point of difference.
I would love to hear your comments on this article.